Texas Stars officially make switch to victory green, unveil new logo

The Texas Stars new primary logo.

The Texas Stars new primary logo.

The Texas Stars unveiled a new logo and color scheme in a press release Thursday morning.

The re-branding effort will take effect in time for the 2015-16 season.

It’s a move to better align with the NHL parent club Dallas Stars, which completed its purchase of the AHL franchise during the 2014-15 season.

Texas will now be adopting “victory green” – essentially a Kelly green – like Dallas, accented with black, white, and silver.

“The colors and themes have worked so well in Dallas and they’ve become synonymous with Stars Hockey,” said Owner Tom Gaglardi in a press release. “It’s exciting for us to have the Texas Stars represented in the same Victory Green that we take great pride in.”

The new primary logo is a revised version of the former secondary logo, with altered colors and font. A new secondary logo was also unveiled featuring a circular crest around a green, black, and white version of the Texas state flag.

Texas Stars new secondary logo.

Texas Stars new secondary logo.

“Rick McLaughlin and his team have worked closely with Tom Gaglardi and myself, and they’ve done a tremendous job of spearheading this project,” said Jim Lites, President, CEO and Alternate Governor of the Dallas Stars, said in the press release. “We’re thrilled with the new look for the Texas Stars and it represents the next phase of what we set out to accomplish when we purchased the franchise.”

Jerseys will be unveiled later this summer.

It was a move that Lites predicted last August when Northland Properties, the parent holding company for Dallas, announced its intention to buy the AHL club.

Dallas adopted “victory green” and it’s current logo, a Star surrounding a D, before the 2013-14 season.

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